All About Citrus | Fresh Citrus Fruit

Foodservice

Large orange circle with orange juice swirling in the middle with the words

BREAKFAST

The most important meal of the day to increase profits.

Here are a few ways breakfast can help your bottom line:

Expand breakfast throughout the day to attract additional customers and give them more options.
Offer a twist on traditional breakfast favorites - like adding Orange, Almond, and Buckwheat Pancakes or Orangeberry Smoothies to the menu.
Put more fruit & juice choices on the breakfast menu to help satisfy customer demand.

Don't just take our word for it, here's what the research is saying:

Through August 2007, morning meal traffic has increased by 7% in comparison to the prior year. (Nations Restaurant News, November 2007)
With morning meal traffic increasing, 61% of operators stated that the breakfast daypart represents a larger portion of their total sales than it did 2 years ago.
More than 40% of consumers say they would like to see breakfast served all day. (Restaurants & Institutions, December 2007)
Servings of breakfast foods are up by 64% over the past five years. (QSR, 2007)

We support health and wellness to help you squeeze more sales out of breakfast:

With the continued focus on good health and better nutrition, 100% orange juice made with Florida oranges is the perfect fit for any restaurant menu. Compared to many other popular fruit juices, orange juice is naturally higher in vitamin C and folate, while also providing potassium and important phytonutrients, making it a nutritional gem of a beverage.¹

Waitress wearing white shirt and blue apron holding a tray of orange juice. It's simple. Customers want quality. An independent study² found:

97% of respondents said they would be more likely to order orange juice if they knew it was made
with oranges from Florida.
87% feel orange juice made with Florida oranges is of a higher quality and tastes better.

And we can help. Orange juice sold as an incremental beverage leads to additional sales and increased profits. Florida orange juice is a premium product that can command a premium price and higher ROI.

Nothing helps sell more breakfast than the best orange juice in the world, Florida orange juice. Healthy. Pure & Simple.

For more information on how the Florida Department of Citrus can help your operation,
e-mail today: vhodak@citrus.state.fl.us

References:
1. Rampersaud GC. A comparison of nutrient density scores for 100% fruit juices. J Food Sci. 2007;72:S261-S266.
2. The Food Group. FDOC Orange Juice Consumer Preferences Study. 2007.